About rebrandingcannabis.com

In 2013, already an experienced marketer, Claire launched this niche cannabis marketing blog: rebrandingcannabis.com with the goal of interviewing and documenting many of the industries marketing firsts.

My 2016 Rebrandingcannabis.com retro header ;).

Ten years later, in 2023, the many subjects of those very humble interviews, now sit at the healm of the industry’s largest cannabis companies. With a decade of insights to uncover, Claire continues the conversation.

About Claire

Founder Claire Kaufmann, MBA is an nationally-recognized hemp and cannabis insights leader. Claire’s take on market trends and “what’s next?” in cannabis, have helped make her a trusted resource among industry leaders, policy advocates and the media.

Claire has helped global leaders in cannabis, hemp, tobacco, vape, AlcBev, natural and CPG develop intentional, data-driven strategies that create results.

A masterful trend-seeing storyteller, Claire can analyze data, chart the course ahead, and catalyze engagement from stakeholders of all kinds.

In addition to leading Of.Substance Insights, Claire is a professor of Advanced Marketing at Oregon State University in the College of Business, Analytics & Design. Claire leads Industrial Hemp Innovation research with the OSU Center for Market and Consumer Insights.

Claire is a former member of the OLCC Recreational Marijuana Business Advisory and the CPOT Advisory Board (Cannabis Policy Oversight Team) for the city of Portland. Claire is also the co-founder of jewish drug-policy activist non-profit, Le’Or Education Fund, which was funded by David Bronner brought the Cannabis Passover Seder and the issue of mass incarceration of people of color to the forefront from 2014-2017.

Claire is a native of Capitol Hill, in Washington D.C. native and currently resides in sunny Beaverton, Oregon with her three sarcastic teenage children, a pleothora of house plants, a golden retriever, and a cat.

The world of cannabis data is often messy, costly and fragmented. And, what does it all mean even mean?

Whether you are working with consumers to drive purchase or with constituents to drive votes, OfSubstance Insights can help you diagnose stakeholder bottlenecks and create engagement strategies that deliver results. Ready to learn more?

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Press Archive

Feb 8, 2017 – Civilized – A lot of us are Flying Blind
October 25, 2016 – Oregon Business Magazine – Can Oregon Become the Pot Capitol of the World?
July 22, 2016 – The Oregonian – Marijuana as a sex aid? Pot sellers hope so
April 14, 2016 – Jewish Standard – New Seder Makes Hash Of Haggadah
March 25, 2016 – The Cannabist – Your New Passover Tradition; How to Elevate Your Seder with Cannabis
Feb 29, 2016 – The New Yorker – “The Meetup” – Featuring David Bronner, Diane Goldstein, Ethan Nadelmann, Adam Eidinger, Rick Doblin and Claire Kaufmann
Jan 2, 2016 – The Weed Blog – Company Claims to Produce First Kosher Marijuana
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
June 18, 2015 – JWeekly.com – L.A.’s reigning ‘queen of cannabis’ is a pot ‘doctor’ to the stars
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
May 27, 2015 – Oregon Jewish Life – CANNABIS CONVERSATIONS: WHAT DOES JUDAISM SAY ABOUT OREGON’S NEW LEGAL DRUG?
April 14, 2015 – JTA – At Cannabis Seder, Bob Marley tunes and a blessing over the weed
April 6, 2015 – MarijuanaPolitics.com – Le’Or Cannabis Seder for a New Drug Peace
March 18, 2015 – French RadioNova – PORTLAND, LA LÉGALISATION DU COOL
February 9, 2015 – JTA – Le’Or Aims to Put Marijuana on the Jewish Progressive Agenda
February 21, 2015 – Vice.com – Kosher Medical Marijuana Finds Its Way to New York
October 28, 2014 – Vox.com – Branding marijuana: How one company wants to refine a multibillion-dollar industry
October 9, 2014 – The Associated Press – Colorado marijuana stores roll out the ‘Rookie Cookie’ for pot newbies